When you look at the world’s problems today, do you ever despair and wonder who is going to do something about it? Well, look in the mirror, what if that person was you? Watch Matt Friedman’s inspiring talk (click on the link below) – he explains how we can all be the change, be the heroes needed to make a difference.

A big shout out to Darren Chuckry, the Chair of the Marketing Society in Hong Kong, and The Marketing Society for hosting this webinar with Matt, CEO of The Mekong Club, who is launching a global campaign entitled BE THE HERO.

Matt with Darren Chuckry (right) during the webinar Zoom.

Darren explains, “The aim of the campaign is to engage, inspire and motivate ordinary people to accept some responsibility for this world and to do something – anything. Matt will discuss how he believes there is heroism within each and every one of us and collective actions have the greatest chance of impact – an army of ordinary people working together can change the world. Will you step up and help join 100,000 people who want to address the issues of our time?”

For more information, go to: www.BeTheHeroCampaign.com

SCMP newspaper article on Matt Friedman’s Be the Hero: Be the Change book: https://www.scmp.com/lifestyle/health-wellness/article/3079327/coronavirus-climate-change-be-hero-and-stop-talking?fbclid=IwAR1aTSguvSHXu_ScDRb6WqFNycmsxqnrOBS40TPVTA4jXiH_GGtuYu0oXNo